New Orleans. LA –April 10, 2014 - SMG announced this week that WrestleMania XXX shattered the record for the Mercedes-Benz Superdome’s highest grossing entertainment event. World Wrestling Entertainment’s (WWE) annual pop-culture extravaganza grossed $10.9 million from a sold out crowd of 75,167 who travelled to New Orleans from all 50 states and 37 countries. The Superdome’s previous gross revenue record for an entertainment event was held by the 2013 Essence Music Festival.
WrestleMania XXX was the centerpiece of a week long celebration of WWE events that included the WWE Hall of Fame Induction Ceremony and Monday Night RAW, both held at the SMG managed Smoothie King Center, WWE Axxess at the New Orleans Ernest N. Morial Convention Center, Superstars for Kids Auction at the New Orleans Museum of Art, and various legacy projects including construction of a new playground at Woodland West Elementary School. Several members of SMG’s staff volunteered their help with this project.
WrestleMania XXX was the culmination of a five year process that began in April 2009 when SMG formally submitted a bid on behalf of the City of New Orleans to host this event. SMG served as the leader in coordinating the necessary support of community leaders for the bid, and upon being awarded WrestleMania XXX in late 2011, took the lead in facilitating and delivering on the bid requirements. Alan Freeman, SMG’s General Manager at the Superdome and Smoothie King Center noted “We were familiar with WrestleMania, having attended it at our sister venue in Houston - Reliant Stadium. We knew that it would be a perfect fit for New Orleans, and it certainly did not disappoint. I’m sure years from now people will still be talking about what a spectacular experience WWE produced. We are obviously thrilled with the outcome and look forward to the having the opportunity to host WrestleMania again.” Ron Forman, Chairman of the Louisiana Stadium and Exposition District, underscored the overwhelming local enthusiasm for WrestleMania by stating “This event certainly compares in stature with, and continues our unprecedented success in staging major entertainment events, that in just the past few years have included the BCS Football Championship Game, NCAA Men’s and Women’s Final Fours, the Super Bowl, and the NBA All-Star Game. No city is better suited or does a better job of producing these major events than New Orleans. I want to personally commend our facility manager, SMG, on the wonderful job they have performed in helping to secure and manage these events.” Added John Saboor, WWE Executive Vice President of Special Events, “SMG has served as one of the absolute key principals on behalf of the New Orleans Local Organizing Committee, and has done a magnificent job of supporting the various other local stakeholder groups, which include the Convention and Visitors Bureau, the Greater New Orleans Sports Foundation, and the Morial Convention Center”.
The New Orleans economy, which is driven by tourism, will realize an economic windfall from this event. Based on independent analysis from previous host cities, it is expected that WrestleMania XXX will have a local economic impact of approximately $100 million.