Localized Radio City Christmas Spectacular Marketing Plan Wins Two Awards
The American Marketing Association Oklahoma City chapter (AMA-OKC) awarded the marketing team at SMG Oklahoma City two prestigious awards at a luncheon held on Thursday, June 11, 2009.
SMG Oklahoma City won the following awards:
* Award in Excellence – Integrated Marketing/PR
* Best of the Best – Integrated Marketing/PR (An award given as the best of all eight categories)
Focusing on a substantial email, direct mail and grassroots public relations campaign, SMG and its partner MSG Entertainment focused on educating the public about the Radio City Christmas Spectacular and its debut to arenas. Throughout the campaign, numerous opportunities developed with the discovery of local ties to the performance as well as the overwhelming popularity of the Radio City Rockettes which drove impressive sales to the box office at Ford Center.
Highlights of the Marketing Campaign included:
* Oklahoma Lt. Governor Jari Askins as the VIP announcer for opening night of the show
* A press conference and master dance class with the Radio City Rockettes at the Ann Lacey School of American Dance and Arts Management at Oklahoma City University (which boasts numerous Rockettes as alumni)
* A press conference focusing on fitness and diet with OKC Mayor Mick Cornett and Radio City Rockettes
* A proclamation of “Rockettes” day in Oklahoma City by OKC Mayor Mick Cornett on December 10, 2008
* A visit to local Tinker Air Force Base where the Radio City Rockettes performed for military families
* Two publicity tours with a total of 10 Radio City Rockettes at local radio, television, newspapers and magazines
“I am proud of our team for the hard work and creativity that went into successfully bringing this show to Oklahoma City for the first time,” said Tim Linville, Director of Sales and Marketing for SMG Oklahoma City. “Our team works hard to provide the best service possible to our clients and I couldn’t be happier with the results.”
Highlight of Results Achieved:
* 12 stories featured in seven different newspapers and magazines
* Generated 13 minutes 2 seconds in television broadcast news coverage
* Secured eight broadcasted in-studio radio interviews
* Achieved an 8.5% response rate from the direct mail piece
* Achieved an average 9.45% click-through from four separate email blasts
