According the North Florida Hotel & Loding Association:
"ROSE Award honorees are true industry champions for their companies and our region. We hope you will take the opportunity to recognize your employees who exemplify service excellence by nominating them for this prestigious award.
The mission of the ROSE Award is to recognize front line hospitality employees who exemplify excellent customer service. These industry champions, through one-on –one or behind-the-scenes contact, create an extraordinary visitor experience in Northeast Florida."