West Conshohocken, PA - Wes Westley, SMG President and CEO announced today the appointment of Rob Goodman, Casey Sparks, Mitzi Evans and Cheryl Cohen as Regional Directors of Marketing for the company’s Arena and Stadium division. By providing extra support to the venues as it relates to marketing, public relations, media buying and sponsorships, these four talented individuals will support the ongoing efforts and development of the local marketers of our facilities.
Goodman is the Assistant General Manager/Director of Marketing at Mellon Arena in Pittsburgh, Pennsylvania. He has been with SMG for more than 10 years. Prior to his Pittsburgh appointment in May, 2006, Rob was General Manager of the Pontchartrain Center (Kenner, LA) and Sr. Marketing Manager of the Louisiana Superdome and New Orleans Arena (New Orleans, LA). Goodman has more than 24 years of sports and entertainment marketing experience, and in August will move over to the new 18,500-seat Consol Energy Center in Pittsburgh.
Sparks currently is the Director of Sales and Marketing for the BOK Center in Tulsa, Oklahoma with over eight years in the industry. Her career began at the University of South Carolina where she holds a degree in Sports and Entertainment Management. She joined SMG at the AT&T Center in San Antonio as the Marketing Manager before coming to the BOK Center. She has been a part of the grand opening team for two major arenas and currently serves as a Board Member of the Event and Arena Marketing Conference.
Evans is the Director of Marketing and Sales for the Save Mart Center in Fresno, California and has been part of the SMG team for five years. Her background includes television news reporting and producing, media buying and radio advertising sales. She is also a former Promotion Director for Ice Capades and traveled worldwide with the show for seven years.
Cohen is the Marketing Director of the Dunkin’ Donuts Center in Providence, Rhode Island. She has been with SMG for more than eight years. Cheryl’s career spans over 25 years in the entertainment industry including theatres, arenas and concert promotions. Prior to joining the arena in Providence, she was a Senior Marketing Representative for World Wrestling Entertainment.