Oklahoma City, OK. – SMG Marketing at Ford Center received the “Outstanding Event” award from the Frontier Country Marketing Association on June 24, 2010. The award recognized the localized marketing and public relations campaign developed for Star Wars: In Concert.
Star Wars: In Concert launched their North American tour in 2009 and Ford Center was one of first of ten venues to host the event in the United States. Therefore the goal behind the localized marketing and public relations campaign was to educate the public about the new show and to encourage them to buy tickets to the event.
Utilizing community resources such as hosting special events at local malls, comic conventions, and the philharmonic, to placing advertisement on billboards and movie screens, the marketing campaign was able to reach various audiences. Combining these efforts with an impressive grass roots public relations campaign, a highlight of the following results were achieved:
15 stories featured in five different newspaper and on-line publications Generated 11 minutes and 29 seconds of television broadcast news coverage Secured five different in-studio radio interviews Achieved an average 36.18% "Open" rate for targeted emails with an average 7.00% "Click-thru" rate
“I am very proud of our marketing team for putting together such an amazing campaign for Star Wars: In Concert,” said Tim Linville, director of Sales and Marketing for SMG in Oklahoma City. “We are honored to be recognized by the Frontier Country Marketing Association and are proud to be a part of their efforts to promote local businesses and attractions.”